Sunday, December 25, 2016

Improve your paid search and social through relationship marketing

A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands can no longer be available to customers only when they’re ready to convert. Advertisers must now be ready and willing to provide value to their customer’s days, weeks, or even months prior to a conversion taking place.

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Sunday, September 25, 2016

Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More

SMX East workshop on Monday takes a deep dive into all things local search.

Mobile search is now approaching 60 percent of all queries and a substantial percentage of those queries carry local intent. It’s critical now for all search marketers — indeed all marketers that sell offline — to have a location strategy.

Even pure e-commerce companies can benefit from a location-data-based audience-targeting strategy. However, that’s a separate discussion.

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Monday, April 25, 2016

17 ways to improve your site search results pages

As site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience for these users.

In this post I’ll look at the presentation of site search results, and what retailers can do to ensure that users’ searches are successful.

Filtered navigation
An absolute must. Unless people have searched for a very specific product with a unique model number, or perhaps for a catalogue code, searches will result in a number of matching products.

For example, this search for a ‘red shirt’ on House of Fraser returns 810 possible matches. That’s a lot to go through.

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